SocialMedia.Market – MONETIZING YOUR INFLUENCE

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Hi guys, I am writing this article to evaluate the social media market. I will analyze the project, state the problems this project is created to solve and how social media market provides a lasting solution to it.
Over the years advertisement has been a critical part of any business. Advertisement is the act of creating awareness for a product. Advertisement is a means of informing the buyers or consumers about the availability of a product or service. Imagine a scenario where a producer produces his goods with the right quality, quantity and other specifications but he is unable to inform the buyers about his product, the product will remain in store and expire there.
The world has gone pass the era of conventional means of advert and has gone digital where the products promoted on social media platforms. The promotions on social media are done mainly by the social media influencers. Influencer marketing can be explained in a simple term, considering the two words influencera and marketing. Influencer marketing is the process of promoting a product or service on socialmedia through the help of  an influential person. The influencer marketing has it own limitations which will be discussed below.

The problem

  • There is a problem of price determination. Since there is no way to quantify the services of the influencer there will be a problem of price determination.
  • Insecure transaction: There is no means in which transactions between the influencer and businesses is secured and transparent.
  • lack of control  poses a big challenge for both the marketer and publisher

The Groundbreaking Solution: SocialMedia.Market

Social media market in simple term is a platform created to connect social media influencers and brands together to be able to interact and transact in a convenient and transparent way.
It is a platform that is built on the Ethereum blockchain technology with the purpose of providing solution to the problems faced by the influencer marketing by making it a convenient, accessible and competitive place for thousands of influencers all over the globe.  
Influencers and brand owners will benefit from social media market in numerous ways.
  • There will be a transparent and competitive market, thereby giving room for efficiency.
  • It will be easily accessible to small and medium scale businesses (SME) and also new influencers in the social market.
  • It will be easier to track the progress of market activities through the use of smart contracts.
  • There will be reduction in the time, resources and cost spent on influencer marketing campaigns.

The Team 

The social media platform has a very good team which consist of 35members who are experts on different fields ranging from marketing, finance, technology and design. The CEO of this team is DMITRY. He has high level of experience in influencer marketing. Also he has the required skill to lead this project forward being the CEO and founder of R.Games and Nontita limited operating in games and Esports industries. I have a strong conviction that this team has all the required ability to make this project a success.

Roadmap 

The roadmap of a project is an important factor to look into when analyzing the project so as to be able to track their progress and where they are going to.
In early 2016 they founded digital marketing agency. They went further to create the main concept of social media market in Q2 2017. After the creation of the concept, the Token sale phase 1 started in December 7 2017. In Q3 2018 there will be platform release for US, UK, CIS markets engaging brands and agencies with marketing budgets over $10M. I believe the project will be able to meet the remaining milestones on their roadmap. Check the website for the roadmap: https://socialmedia.market 

Token Structure

The social media market token sale started on 9th February 2018 and is expected to end by 16th of march 2018. To be eligible to partake in the token sales, all interested participants are expected to be whitelisted and pass the KYC. Participants from USA cannot participate in the token sales.
Ticker: SMT 
Token type: ERC20 
ICO Token Price: 1 SMT = 0.24 USD (0.00040 ETH)
Fundraising Goal: 9,600,000 USD (16,000 ETH) 
Sold on pre-sale: 1,420,224 USD (PRE-ICO) 
Total Tokens: 50,000,000
Available for Token Sale: 80%
Personal Cap: 0.01 ETH / 300 ETH
Having analyzed this project, this is a project that has a readymade existing market. I foresee a mass adoption of this project by both the influencers and the advertisers. This project has all the properties of past successful project and I see it being a successful project too.

Official contacts:

Official website: https://socialmedia.market/ 

Disclaimer:

This is my personal estimation about this project. I would propose you do your own research about this project before you invest in it as I am not a business advisor or analyst. I shall not be deemed responsible for any profit or loss incurred for investing in the project. Thank you 

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