Pdata; the Haven for Personal Data Monetization

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Introduction 

Personal data can be defined as the life blood of any company. It is the basis for innovation, invention, research and marketing. Availability of data can make or break a company. Access to the right the right set of data can boost a company's market share and competitive advantage, also lose of valuable data can strengthen a company's competitors and lose it market share. This is why companies are more than willing to pay millions to acquire the right data and protect their valuable data. 
For example, the success of a company like Coca Cola compared to other soda drinks, apart from the recipe can depend on the way they target their adverts to the consumers. This relies a lot on personal data. 

The question is; how are these data acquired and how authentic is it?

The personal data are data generated by consumers, through their daily activities. This can be the rate of data usage, browsing pattern, how frequent a consumer purchase goods online, etc. Currently, data-brokers gather data by trespassing on the privacy of consumers and stealing their personal data online without any form of compensation. Data-brokers steal these data and go on to sell it for large sum of money to companies in need of it. 
An example of this is data-brokers stealing data about consumers browsing pattern and selling it to network providers making market research. 
Also the data hijacked from the consumers and sold to the companies might not be the authentic data needed. Since they are stolen, there is no means of verifying the authenticity of the data. 
 Photo by Artem Bali on Unsplash 

Opiria is the ground breaking solution. 

Opiria is a platform that is leveraging the Blockchain to build a decentralized data market for both consumers and companies to trade personal data safely using Pdata token as the means of exchange. It provides the data owners the ability to protect their personal data and also monetize it. Also companies, developers, researchers will be able to purchase quality and authentic data from the source. With Opiria, both consumers and the companies can trade data securely.
Opiria provides solution to the problems of data trading. It eliminates the need for middleman/data-brokers and creates a direct connection between the buyers and sellers of data. With the use of Opiria consumers can now keep their personal data safely by storing it anonymously on the Blockchain and also monetize their data. Also companies are sure to get quality data for the required project.
Check the contacts below for more information. 
Website: https://opiria.io/ 

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