Essentia SWOT Analysis

 In this article I will be evaluating Essentia chances of success after it ICO with the swot analysis. The swot analysis will reveal the pros and cons of this project, which will help in my decision to invest.

Strength

“The strength of the team is each individual member. The strength of each member is the team.” – Phil Jackson.
The evident strength of the Essentia project is the team. The team of a project is a major factor to consider with analyzing an ICO. A project may have very good concept, and other good features, but if there is no team to direct and manage it progress, it is just an idea that may not lead anywhere.
Essentia is endowed with a superb team. The Essentia team is filled with a lot of experts, with the necessary level of experience in different fields. The main casts are the founders, who are Matteo Gianpietro Zago and Mirco Mongiardino. Matteo Gianpietro Zago has experience not just has a blockchain advisor but also as founder of different businesses (mobile life+ and AdVantage media). It is safe to say Matteo is an all-star. 
Micro Mongiardino is an entrepreneur with experience in production of tech products. He is not only good with building of technology but also have experience as the founder of WT media. Micro Mongiardino is also an all-star. 
With the level of expertise and experience between this two and also with the help of their remaining team members, I am convinced they will lead Essentia to become a great project.

Weakness

Essentia is a good project with a very good concept and provides solution to real life problem, but the main weakness of this project is publicity. Though it is a good project, but it is relatively unknown to the public. Awareness is a factor that cannot be overlooked when launching a new project. What value does a project have when it is not adopted by the people it was created for?  The marketing team of Essentia have a lot of work to do in making sure that the targeted audience are aware of the features of Essentia.

Opportunity

Essentia is looking to tap into the opportuniti1es available with internet users. There are few or no services that care about the privacy of internet users. Essentia tap into this opportunity available by providing users and machines with a framework where they will have full control over their identity online.

Threat

Threats are the factors that are beyond the control of a project but have a negative effect on the development.
The major threat most cryptos face is the possibility of competitors. The crypto world is still relatively new and there are no restrictions to entry in the system, meaning that any project is threatened by the possibility of potential competitors. Cryptos face the threat of outgunning each other in the market.
After critical evaluation of Essentia with the swot analysis, I have come to the conclusion that the pros of this project outweighs it cons.

Official contact

Telegram group: https://t.me/essentia_one 
Chat me up on my Bitcointalk profile: https://bitcointalk.org/index.php?action=profile;u=1633818 

Disclaimer

This is my personal estimation about this project. I would propose you do your own research about this project before you invest in it as I am not a business advisor or analyst. I shall not be deemed responsible for any profit or loss incurred for investing in the project. Thank you

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